GrowthFusion’s specialty lies in systems and the underlying demand generation infrastructure. Whether a new marketing automation instance or an turnaround when the implementation has gone awry, we understand the nuances of lead nurturing flows, lead scoring, and subscription management tools.
A landing page template development-only engagement would be where the company provides either a mockup file, or the link to an existing website on which GrowthFusion can assess and base the look and feel of the template.
Best practices suggest that landing pages are static, without navigation, and have a single call-to-action – most likely a form to be filled out. The idea is that there in no way of navigating to another page. In the affiliate marketing world, this is referred to as a “squeeze page”.
We would build the landing page template in the marketing automation system used and test for cross-browser compatibility.
The ability to do a full Landing Page Template Design & Development engagement, in which we create 2 concepts and have 2 rounds of design review. This would be then build the template in your marketing automation system and test it for cross-browser compatibility.
A e-mail template development-only engagement is one where the company provides either a mockup file, or the link to an existing website on which GrowthFusion can assess and base the look and feel of the e-mail.
GrowthFusion will build the template in the automation system and test for compatibility across multiple e-mail clients and web browsers.
The ability to do a full E-mail Template Design & Development engagement, in which we create 2 concepts and have 2 rounds of design review. This would be then build the template in your marketing automation system and test it across multiple e-mail clients and cross-browser compatibility.
Progressive profiling allows you to continue gaining knowledge about your prospect over time—without asking for too much information and negatively impacting landing page conversion. We’ll work with you to create your profiling strategy and implement your solution from our toolbox of techniques such as dynamic form content and conditional rules, IP-based visitor identification, form usability refinement (label position, field grouping, action visibility, etc.) and much more. You’ll see increased effectiveness of lead nurturing, faster funnel throughput, and improved conversion rates.
Empowering your prospects and customers with self-service email subscription management is one of the most effective ways to improve the user experience. Integrating a GrowthFusion Subscription Center with your marketing automation and CRM systems enables users to set their own communication preferences, and can even provide automated functionality for many common activities throughout the buying cycle such as trial periods, upgrades, renewals, and more.