Eloqua (NASDAQ: ELOQ) recently filed with the U.S. Securities and Exchange Commission to raise up to $100 million in an initial public offering of its common stock. Eyebrows were definitely raised in a look of shock and awe, no doubt inspiring many emotions—jealousy? Fear? Disbelief?…
Many marketing departments, especially those with a panorama of product offerings and services, and thus a high volume of tactics to deploy, are sometimes stretched to the limits in terms of weighing the outcomes of the tactics they deploy. The following takeaway from a recent…
Marketo is coming up with a new release labeled ‘Marketo Next’ on Saturday. They will launch their “event center” which will be a significant upgrade to the product. With this release, Marketo will make itself more appealing to an enterprise audience, offering Webex integration out…
Salesforce has finally made that critical social media acquisition. Salesforce paid $276 in cash plus stock for the acquisition of Radian6, which has some big brands as customers including Dell, GE, Kodak, Pepsico, and UPS. Salesforce definitely needed something more robust than just chatter in its social…
Marketo has released three new features. One of them is the changes around their unsubscribe functionality which (See related post: Marketo and email deliverability). The other two features are: Custom List Logic This has been an ask from the Marketo community for a while now….
This one is hilarious and sad at the same time. Sad because someone at On24 is going to get severely reprimanded, if not lose their job. He/she sent a personal email intended for a couple of friends to an email list. It’s not apparent how…
Marketo has designed new rules that should improve email deliverability and is going live March 5th. With these changes, once a lead gets unsubscribed in the system, it will be harder (or not possible) to get it back into a “subscribe” status. This should help…
Its been interesting watching the holiday campaigns of Marketo and Eloqua. Marketo has definitely beaten Eloqua, in terms of generating buzz. Marketo was super creative with its campaign, playing on the color purple, getting people to tweet with a #PurpleHoliday hashtag and streaming that to a…
Despite the real-time search that Google does by pulling data from Twitter, it is doing a very poor job of showing search results for Twitter hashtags. It is completely off track for the example below. #networkconf refers to a conference and Google thinks I am…
A new study by the Lenskold group has some very interesting findings: Over 40% of B2B marketers surveyed still use the last marketing touchpoint as the lead source. 20% of B2B marketers do not track leads to specific marketing touchpoints. A staggering 30% do not…
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