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New Marketo Features


New Marketo Features

Marketo has released three new features. One of them is the changes around their unsubscribe functionality which (See related post: Marketo and email deliverability).  The other two features are: Custom List Logic This has been an ask from the Marketo community for a while now….

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Marketing Automation – A Double Edged Sword


Marketing Automation – A Double Edged Sword

This one is hilarious and sad at the same time. Sad because someone at On24 is going to get severely reprimanded, if not lose their job. He/she sent a personal email intended for a couple of friends to an email list. It’s not apparent how…

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Marketo and Email Deliverability


Marketo and Email Deliverability

Marketo has designed new rules that should improve email deliverability and is going live March 5th. With these changes, once a lead gets unsubscribed in the system, it will be harder (or not possible) to get it back into a “subscribe” status. This should help…

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Eloqua and Marketo Holiday Campaigns


Eloqua and Marketo Holiday Campaigns

Its been interesting watching the holiday campaigns of Marketo and Eloqua. Marketo has definitely beaten Eloqua, in terms of generating buzz. Marketo was super creative with its campaign, playing on the color purple, getting people to tweet with a #PurpleHoliday hashtag and streaming that to a…

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Twitter Hashtag Search on Google


Twitter Hashtag Search on Google

Despite the real-time search that Google does by pulling data from Twitter, it is doing a very poor job of showing search results for Twitter hashtags. It is completely off track for the example below. #networkconf refers to a conference and Google thinks I am…

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B2Bs Still Struggle to Tie Leads to Marketing Touchpoints


B2Bs Still Struggle to Tie Leads to Marketing Touchpoints

A new study by the Lenskold group has some very interesting findings: Over 40% of B2B marketers surveyed still use the last marketing touchpoint as the lead source. 20% of B2B marketers do not track leads to specific marketing touchpoints. A staggering 30% do not…

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Google acquires ITA


Google acquires ITA

Congrats to Google on its acquisition of ITA software. The timing couldn’t be better, with the July 4th weekend coming up when ITA’s software is chugging along harder than usual. Here is a nice update from Google about the acquisition and the overall market space….

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Twitter Results in Google Search


Twitter Results in Google Search

With the Google-Twitter search deal done, we are now seeing the Tweets show up in the Google search results. Pretty awesome. Is twitter going to trump Wikipedia in the search results? It will be interesting to see how tweets will change the tone and quality of the…

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Google Maps Sync with BMW and Merc


Google Maps Sync with BMW and Merc

Google Maps Has lined up pretty good partnerships in the Geolocation ecosystem . It syncs with several GPS models like Garmin, Telenav and Tom Tom. Even better, if you have a BMW or a Merc it syncs with their in-built GPS – which is pretty…

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Murdoch and Google locking horns


Murdoch and Google locking horns

This is big news – Murdoch is making noises about preventing Google from crawling News corp sites. Jason Calacanis seems to have smelled this strategy ahead of time. Some interesting stuff going on here (http://bit.ly/2nOzNo). This could mean good news for Bing and an inflection point for…

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