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Exciting New Marketo Features Coming Soon


Exciting New Marketo Features Coming Soon

Though a date for the release is yet to be announced, Marketo is now giving users a sneak preview of the new features and enhanced functionality available soon. The volume and quality of the upgrades is most impressive and many are geared toward making Marketo…

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The Top Woes of Many CMOs


The Top Woes of Many CMOs

A study conducted by IBM recently revealed that the majority of CMOs not only share the same pain points in their organizations, but the numbers further indicate a unpreparedness to handle the shared challenges they face. The four biggest challenges cited? The rise of “big…

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'Tis the Season to Be Social


'Tis the Season to Be Social

If you’re holding out at all on social media as part of your B-2-B marketing strategy, the holiday season is a great time to start ramping up. Inexpensive, lighthearted and engaging, social media is where your content marketing can gain full court press. Don’t overlook this…

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Email Marketing During the Holiday Season


Email Marketing During the Holiday Season

With all of the bustle and activities during the Holiday season, sending holiday e-mail campaigns is an excellent (and cost-effective) way to stay connected with your customers, clients, prospects, investors, departments you work frequently with, and anyone else on your list. The holiday season is…

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Eloqua Experience 2011 Reveals Cloud-based Connectivity and More


Eloqua Experience 2011 Reveals Cloud-based Connectivity and More

Eloqua Experience 2011 rendered three bountiful days of interesting revelations in marketing automation, notable sessions from award-winning companies who have put Eloqua to use in their organization, and plenty of stats on the social and mobile landscape your buyers are actively using to research your…

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Marketo NEXT Release Slated for September 24


Marketo NEXT Release Slated for September 24

What’s next in marketing automation? Marketo NEXT! This second release happens Saturday 24, 2011 and features a host of incredible features we can’t wait to sink our teeth into. Like a trail of bread crumbs leading to something hot out of the oven, NEXT has…

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ELOQUA $100M IPO Filing: What It Says to the Market, Investors and the Company as a Whole


ELOQUA $100M IPO Filing: What It Says to the Market, Investors and the Company as a Whole

Eloqua (NASDAQ: ELOQ) recently filed with the U.S. Securities and Exchange Commission to raise up to $100 million in an initial public offering of its common stock. Eyebrows were definitely raised in a look of shock and awe, no doubt inspiring many emotions—jealousy? Fear? Disbelief?…

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Automation Does Not Equal Autopilot


Automation Does Not Equal Autopilot

Many marketing departments, especially those with a panorama of product offerings and services, and thus a high volume of tactics to deploy, are sometimes stretched to the limits in terms of weighing the outcomes of the tactics they deploy. The following takeaway from a recent…

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Marketo Next: Implications for Act-On


Marketo Next: Implications for Act-On

Marketo is coming up with a new release labeled ‘Marketo Next’ on Saturday. They will launch their “event center” which will be a significant upgrade to the product. With this release, Marketo will make itself more appealing to an enterprise audience, offering Webex integration out…

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Salesforce Acquires Radian6


Salesforce Acquires Radian6

Salesforce has finally made that critical social media acquisition. Salesforce paid $276 in cash plus stock for the acquisition of Radian6, which has some big brands as customers including Dell, GE, Kodak, Pepsico, and UPS. Salesforce definitely needed something more robust than just chatter in its social…

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