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Salesforce Acquisition: Marketo versus Pardot and Exact Target


Salesforce Acquisition: Marketo versus Pardot and Exact Target

As you must have heard by now, Salesforce has acquired ExactTarget for $2.5 Billion. Through this acquisition, Salesforce now has a full suite of offerings relevant for CMOs, especially for the SMB market. Buddy Media, Radian6, Social.com: Social Media Pardot: Marketing Automation Platform ExactTarget: Email marketing…

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How NOT to use Marketing Automation (and Pardot in particular)


How NOT to use Marketing Automation (and Pardot in particular)

I received a webinar invite in the morning from a company called Taptera that I have never heard of and have not interacted with. I am not a big fan of cold emails, but the email layout looked decent which prompted me to click through…

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Seven Marketing Automation ‘Best Practices’ for Webinars


Seven Marketing Automation ‘Best Practices’ for Webinars

Webinars are a top notch lead generation tool. Whether you’re sending invitations to an internal list, or outsourcing to an external vendor, there are important steps that should be followed to ensure that you’re not only bringing in a healthy number of registrants, but also…

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Seven Best Practices for Thank You Pages


Seven Best Practices for Thank You Pages

What do you do after your prospect has gone through the Call To Action (CTA) and arrived at the thank you Page? As a marketer, it a job well done, but there is more juice one can extract out of the prospect interaction at this  juncture….

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Email Aesthetics


Email Aesthetics

Here are couple of emails that have resonated with me lately. The first one is from Marketo and the second one is from Domo: Traditionally, Marketo branding has been colorful with a somewhat cluttered look. Their emails tend to reflect that as well, with lots…

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Video with Marketo at Dreamforce


Video with Marketo at Dreamforce

Marketo interviewed Rajesh to understand the demand generation and revenue strategies he is employing at his client Simply Hired. The interview covers a range of topics including chatter, revenue cycle modeling, Demand generation strategies and Marketo. [yframe url=’http://www.youtube.com/watch?v=jXtxfhE7aoU’]

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Growth Fusion Featured on Marketo Blog: B2B Social Media Best Practices for the Integrated Age


Growth Fusion Featured on Marketo Blog: B2B Social Media Best Practices for the Integrated Age

GrowthFusion was featured on the Markeo blog today sharing 5 key B2B social media best practices for success in today’s marketing environment. The leading revenue performance management software company recently acquired Crowd Factory, a leader in social campaign management, to deliver the world’s first integrated…

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B2B Social Media


B2B Social Media

Social Media Marketing has quickly become a key component of business success.  For many companies, it is currently one of the main ways to attract, retain and interact with consumers. This trend is also true in the B2B market. Strategy for messaging and interactions may be different,…

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Marketing Automation Soars While Staff Skills Lag Behind


Marketing Automation Soars While Staff Skills Lag Behind

A recent IBM study revealed that two thirds of of 1700 CMOs surveyed think ROI will be the primary measure of their effectiveness by 2015, yet half of all CMOs feel ill prepared to provide solid numbers. It turns out it’s not just numbers that…

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Boosting Your Email Deliverability


Boosting Your Email Deliverability

All the creation and automation you put into your email communications is for naught if they don’t arrive in the inboxes of your recipients. Deliverability matters. Not only are stringent laws in place for the privacy of email recipients, but your messages are always in…

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