As you must have heard by now, Salesforce has acquired ExactTarget for $2.5 Billion. Through this acquisition, Salesforce now has a full suite of offerings relevant for CMOs, especially for the SMB market. Buddy Media, Radian6, Social.com: Social Media Pardot: Marketing Automation Platform ExactTarget: Email marketing…
I received a webinar invite in the morning from a company called Taptera that I have never heard of and have not interacted with. I am not a big fan of cold emails, but the email layout looked decent which prompted me to click through…
Webinars are a top notch lead generation tool. Whether you’re sending invitations to an internal list, or outsourcing to an external vendor, there are important steps that should be followed to ensure that you’re not only bringing in a healthy number of registrants, but also…
What do you do after your prospect has gone through the Call To Action (CTA) and arrived at the thank you Page? As a marketer, it a job well done, but there is more juice one can extract out of the prospect interaction at this juncture….
Here are couple of emails that have resonated with me lately. The first one is from Marketo and the second one is from Domo: Traditionally, Marketo branding has been colorful with a somewhat cluttered look. Their emails tend to reflect that as well, with lots…
Marketo interviewed Rajesh to understand the demand generation and revenue strategies he is employing at his client Simply Hired. The interview covers a range of topics including chatter, revenue cycle modeling, Demand generation strategies and Marketo. [yframe url=’http://www.youtube.com/watch?v=jXtxfhE7aoU’]
GrowthFusion was featured on the Markeo blog today sharing 5 key B2B social media best practices for success in today’s marketing environment. The leading revenue performance management software company recently acquired Crowd Factory, a leader in social campaign management, to deliver the world’s first integrated…
Social Media Marketing has quickly become a key component of business success. For many companies, it is currently one of the main ways to attract, retain and interact with consumers. This trend is also true in the B2B market. Strategy for messaging and interactions may be different,…
A recent IBM study revealed that two thirds of of 1700 CMOs surveyed think ROI will be the primary measure of their effectiveness by 2015, yet half of all CMOs feel ill prepared to provide solid numbers. It turns out it’s not just numbers that…
All the creation and automation you put into your email communications is for naught if they don’t arrive in the inboxes of your recipients. Deliverability matters. Not only are stringent laws in place for the privacy of email recipients, but your messages are always in…
Feel free to take flip through our newly updated White Paper on "Impacting the Buying Process via Effective Lead Nurturing". Learn the importance of Lead Nurturing and how it can transform and accelerate your revenue.
“GrowthFusion has helped Calpont with multiple marketing initiatives since mid-2011, including email marketing, social media, SEO and, currently, a Marketo deployment. Rajesh is a diverse marketer, who has developed creative campaign ideas and provided experienced resources to execute on the different pieces that make for a successful marketing campaign. I rely on GrowthFusion to assist in developing a pipeline that impacts revenue growth for Calpont.”
Nick Ochoa
Vice President Marketing, Calpont
“I had the pleasure of working with Rajesh for close to a year. During that time, Rajesh did a great job in maturing our lead flow process and our online and social media presence. I would recommend Rajesh to any organization who is striving to improve their online marketing and lead generation.”
Michael Riley
Vice President, North America Field Operations, B|DNA Corporation
