Here are couple of emails that have resonated with me lately. The first one is from Marketo and the second one is from Domo: Traditionally, Marketo branding has been colorful with a somewhat cluttered look. Their emails tend to reflect that as well, with lots…
Marketo interviewed Rajesh to understand the demand generation and revenue strategies he is employing at his client Simply Hired. The interview covers a range of topics including chatter, revenue cycle modeling, Demand generation strategies and Marketo. [yframe url=’http://www.youtube.com/watch?v=jXtxfhE7aoU’]
GrowthFusion was featured on the Markeo blog today sharing 5 key B2B social media best practices for success in today’s marketing environment. The leading revenue performance management software company recently acquired Crowd Factory, a leader in social campaign management, to deliver the world’s first integrated…
Social Media Marketing has quickly become a key component of business success. For many companies, it is currently one of the main ways to attract, retain and interact with consumers. This trend is also true in the B2B market. Strategy for messaging and interactions may be different,…
A recent IBM study revealed that two thirds of of 1700 CMOs surveyed think ROI will be the primary measure of their effectiveness by 2015, yet half of all CMOs feel ill prepared to provide solid numbers. It turns out it’s not just numbers that…
All the creation and automation you put into your email communications is for naught if they don’t arrive in the inboxes of your recipients. Deliverability matters. Not only are stringent laws in place for the privacy of email recipients, but your messages are always in…
Growthfusion is a boutique quantitative marketing agency that drives growth for clients through a strong focus on ROI and by bringing together diverse areas of Sales-Marketing competency: Multi-Channel Marketing, Enterprise Demand Generation, Customer Acquisition, Marketing Operations, Marketing Automation, Lead Nurturing and Pipeline Management, Revenue Analytics
We leverage a variety of channels to drive the best ROI for your Marketing budget. While the online landscape today presents immense opportunities to capture new customers and enhance revenue generation, it is extremely fragmented as well. Depending on your needs, we use different marketing…
We’re excited about being named a Marketo Champion. Marketo announced its inaugural class of Marketo Champions to recognize those that are experts in Marketo products, are avid contributors in the social world and are showing outstanding leadership in the Marketo Community. According to Marketo, “Champion” quality…
In many organizations, while a significant amount of budget is devoted to demand generation, very little attention is paid to the analytics that can inform the demand gen strategy moving forward. As a result, significant learnings that can inform your business strategy are lost. Some…
Feel free to take flip through our newly updated White Paper on "Impacting the Buying Process via Effective Lead Nurturing". Learn the importance of Lead Nurturing and how it can transform and accelerate your revenue.
“GrowthFusion has helped Calpont with multiple marketing initiatives since mid-2011, including email marketing, social media, SEO and, currently, a Marketo deployment. Rajesh is a diverse marketer, who has developed creative campaign ideas and provided experienced resources to execute on the different pieces that make for a successful marketing campaign. I rely on GrowthFusion to assist in developing a pipeline that impacts revenue growth for Calpont.”
Nick Ochoa
Vice President Marketing, Calpont
“I had the pleasure of working with Rajesh for close to a year. During that time, Rajesh did a great job in maturing our lead flow process and our online and social media presence. I would recommend Rajesh to any organization who is striving to improve their online marketing and lead generation.”
Michael Riley
Vice President, North America Field Operations, B|DNA Corporation
