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Email Aesthetics


Email Aesthetics

Here are couple of emails that have resonated with me lately. The first one is from Marketo and the second one is from Domo: Traditionally, Marketo branding has been colorful with a somewhat cluttered look. Their emails tend to reflect that as well, with lots…

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Video with Marketo at Dreamforce


Video with Marketo at Dreamforce

Marketo interviewed Rajesh to understand the demand generation and revenue strategies he is employing at his client Simply Hired. The interview covers a range of topics including chatter, revenue cycle modeling, Demand generation strategies and Marketo. [yframe url=’http://www.youtube.com/watch?v=jXtxfhE7aoU’]

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Growth Fusion Featured on Marketo Blog: B2B Social Media Best Practices for the Integrated Age


Growth Fusion Featured on Marketo Blog: B2B Social Media Best Practices for the Integrated Age

GrowthFusion was featured on the Markeo blog today sharing 5 key B2B social media best practices for success in today’s marketing environment. The leading revenue performance management software company recently acquired Crowd Factory, a leader in social campaign management, to deliver the world’s first integrated…

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B2B Social Media


B2B Social Media

Social Media Marketing has quickly become a key component of business success.  For many companies, it is currently one of the main ways to attract, retain and interact with consumers. This trend is also true in the B2B market. Strategy for messaging and interactions may be different,…

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Marketing Automation Soars While Staff Skills Lag Behind


Marketing Automation Soars While Staff Skills Lag Behind

A recent IBM study revealed that two thirds of of 1700 CMOs surveyed think ROI will be the primary measure of their effectiveness by 2015, yet half of all CMOs feel ill prepared to provide solid numbers. It turns out it’s not just numbers that…

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Boosting Your Email Deliverability


Boosting Your Email Deliverability

All the creation and automation you put into your email communications is for naught if they don’t arrive in the inboxes of your recipients. Deliverability matters. Not only are stringent laws in place for the privacy of email recipients, but your messages are always in…

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Turbocharge Your Marketing


Turbocharge Your Marketing

Growthfusion is a boutique quantitative marketing agency that drives growth for clients through a strong focus on ROI and by bringing together diverse areas of Sales-Marketing competency: Multi-Channel Marketing, Enterprise Demand Generation, Customer Acquisition, Marketing Operations, Marketing Automation, Lead Nurturing and Pipeline Management, Revenue Analytics

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Multi Channel Marketing


Multi Channel Marketing

We leverage a variety of channels to drive the best ROI for your Marketing budget. While the online landscape today presents immense opportunities to capture new customers and enhance revenue generation, it is extremely fragmented as well. Depending on your needs, we use different marketing…

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Rajesh Kadam Named Marketo Champion


Rajesh Kadam Named Marketo Champion

We’re excited about being named a Marketo Champion. Marketo announced its inaugural class of Marketo Champions to recognize those that are experts in Marketo products, are avid contributors in the social world and are showing outstanding leadership in the Marketo Community. According to Marketo, “Champion” quality…

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Revenue Analytics


Revenue Analytics

In many organizations, while a significant amount of budget is devoted to demand generation, very little attention is paid to the analytics that can inform the demand gen strategy moving forward. As a result, significant learnings that can inform your business strategy are lost. Some…

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