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New Ads in New Places


New Ads in New Places

Interesting take on where the furture growth of ad industry is going to come from.http://www.venturebeat.com/contributors/?p=17

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September 11th Gaffe


September 11th Gaffe

Today is September 11th. Naturally, many ads in the Wall Street Journal are commemorating the Sept 11th 2001 aniversary. However, emirates airlines seem to have been caught off-gaurd. Look at the snapshot of page A3 from today's WSJ. The Tiffany and Alger ads (right side…

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Google Acquires YouTube


Google Acquires YouTube

Its official. Google has acquired Youtube in a $1.65 billion stock-for-stock deal. The company had a analyst call today at 1.30pm PST. The webcast is available at http://investor.google.com/webcast.html It will be interesting to watch how Google Video and YouTube will be integrated. This acquisition also…

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Pay Per Call


Pay Per Call

Ingenio signed a deal with MSN yesterday to place pay-per-call ads on MSN search service for mobile devices. Ingenio's service enables advertisers to set-up pay-per-call ads. A pay-per-call ad is one where the user is connected to the call center rep when he clicks on…

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Google and YouTube


Google and YouTube

With the impending $1.6 billion acquisition of YouTube, Google is set to become the biggest behemoth in the online video space. TechCrunch and NY Times has reported that the deal may be announced tonite. Google video now has a 10% share while YouTube has a…

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Adwords Editor


Adwords Editor

The Adwords editor is one of the most useful Ad applications that Google has come up with in recent days. From a search advertiser’s stand point, it gives a great deal of flexibility in making large scale changes relatively quickly. The tool is specially useful…

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Bit torrent raises 25 million


Bit torrent raises 25 million

Bitorrent has managed to raise quite a tidy sum of money for funding their growth. One of the biggest challenges they face is to have anti piracy controls in place. Their VP of business development definitely seems to be spending a fair bit of time…

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Google: Taking over your Desktop?


Google: Taking over your Desktop?

Google is taking over your desktop. Probably not surprising, given the fact that it appears to be part of their strategy for couple of years now. Increasingly, Google is rolling out services that require a single Google log in and password. Take orkut for example.http://www.orkut.com/…

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