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Integrating AI Technology with Existing Marketing Systems and Processes


Integrating AI Technology with Existing Marketing Systems and Processes

AI technology has the potential to revolutionize the way that marketers approach their work, and organizations that successfully integrate AI technology into their existing marketing systems and processes are well-positioned to reap the rewards of this exciting technology. However, integrating AI technology into a complex…

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Generative AI – Considerations for Marketers


Generative AI – Considerations for Marketers

Generative AI presents many interesting opportunities for Marketers. However, it is important to have a human in the loop to monitor and assess the following when using Generative AI tools: Relevance: Ensure that the AI generated content is relevant to the target audience and aligns…

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Generative AI in Marketing and Sales Workflows


Generative AI in Marketing and Sales Workflows

In today’s fast-paced business world, companies are constantly looking for ways to streamline their processes and improve efficiency. This is particularly true in the fields of marketing and sales, where there are always new challenges to overcome and opportunities to seize. One key tool that…

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Website Best Practices for Seed Stage Start-ups


Website Best Practices for Seed Stage Start-ups

A friend of mine has been asking me for quite a while to write a small post on best practices for building a website for a pre-revenue pre-seed/ seed stage start-up. This is by no means exhaustive but will help CEOs point their marketing team…

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Why Recruitment Marketing Automation is Taking Over


Why Recruitment Marketing Automation is Taking Over

“Not implementing a Marketing Automation solution may be the ultimate career limiting move for today’s marketers. If you haven’t gotten started you’re already behind the 8 ball.” IDC Group Marketing automation has been a trending topic, for several years, because it allows companies to do…

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ABM: Turning Your Sales and Marketing Teams into Superheroes


ABM: Turning Your Sales and Marketing Teams into Superheroes

Although not a new concept, account-based marketing (ABM) has been trending in the B2B marketing community due to the wide swath of available tools from industry leaders such as Infer, Engagio and Marketo that allow an increasing number of companies to engage in ABM. In…

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Interview with Marketing Leader Gretchen Hoffman, Part 2


Interview with Marketing Leader Gretchen Hoffman, Part 2

Currently the VP of Global Lead Generation & Field Marketing at the social intelligence company NetBase Solutions, Inc., Gretchen Hoffman has held executive marketing positions at the Genesys Contact Center & Alcatel-Lucent Telecommunications, and at other companies during an eventful 25-year career. In addition to…

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Interview with Marketing Leader Gretchen Hoffman, Part 1


Interview with Marketing Leader Gretchen Hoffman, Part 1

Currently the VP of Global Lead Generation & Field Marketing at the social intelligence company NetBase Solutions, Inc., Gretchen Hoffman has also held executive marketing positions at the Genesys Contact Center & Alcatel-Lucent Telecommunications, and at other companies during an eventful 25-year career. In addition…

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Marketo Releases New Features


Marketo Releases New Features

Marketo’s release this month includes both new features and major capability upgrades to existing products. While some are relatively minor improvements, others are more significant. More Significant Changes Marketing Calendar The all new marketing calendar is finally here. Organize, view and plan all of your…

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Complying with CASL — 4 Steps to Take NOW


Complying with CASL — 4 Steps to Take NOW

On July 1, 2014, Canada’s new anti-spam legislation, also known as CASL, went into effect with a bit of fanfare, and it has marketers concerned. Can legitimate businesses effectively continue email marketing campaigns targeted toward Canadian prospects and customers without being in violation and without…

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