“Not implementing a Marketing Automation solution may be the ultimate career limiting move for today’s marketers. If you haven’t gotten started you’re already behind the 8 ball.” IDC Group Marketing automation has been a trending topic, for several years, because it allows companies to do…
Although not a new concept, account-based marketing (ABM) has been trending in the B2B marketing community due to the wide swath of available tools from industry leaders such as Infer, Engagio and Marketo that allow an increasing number of companies to engage in ABM. In…
Currently the VP of Global Lead Generation & Field Marketing at the social intelligence company NetBase Solutions, Inc., Gretchen Hoffman has held executive marketing positions at the Genesys Contact Center & Alcatel-Lucent Telecommunications, and at other companies during an eventful 25-year career. In addition to…
Currently the VP of Global Lead Generation & Field Marketing at the social intelligence company NetBase Solutions, Inc., Gretchen Hoffman has also held executive marketing positions at the Genesys Contact Center & Alcatel-Lucent Telecommunications, and at other companies during an eventful 25-year career. In addition…
Marketo’s release this month includes both new features and major capability upgrades to existing products. While some are relatively minor improvements, others are more significant. More Significant Changes Marketing Calendar The all new marketing calendar is finally here. Organize, view and plan all of your…
On July 1, 2014, Canada’s new anti-spam legislation, also known as CASL, went into effect with a bit of fanfare, and it has marketers concerned. Can legitimate businesses effectively continue email marketing campaigns targeted toward Canadian prospects and customers without being in violation and without…
As you must have heard by now, Salesforce has acquired ExactTarget for $2.5 Billion. Through this acquisition, Salesforce now has a full suite of offerings relevant for CMOs, especially for the SMB market. Buddy Media, Radian6, Social.com: Social Media Pardot: Marketing Automation Platform ExactTarget: Email marketing…
I received a webinar invite in the morning from a company called Taptera that I have never heard of and have not interacted with. I am not a big fan of cold emails, but the email layout looked decent which prompted me to click through…
Webinars are a top notch lead generation tool. Whether you’re sending invitations to an internal list, or outsourcing to an external vendor, there are important steps that should be followed to ensure that you’re not only bringing in a healthy number of registrants, but also…
What do you do after your prospect has gone through the Call To Action (CTA) and arrived at the thank you Page? As a marketer, it a job well done, but there is more juice one can extract out of the prospect interaction at this juncture….
Feel free to take flip through our newly updated White Paper on "Impacting the Buying Process via Effective Lead Nurturing". Learn the importance of Lead Nurturing and how it can transform and accelerate your revenue.
“GrowthFusion has helped Calpont with multiple marketing initiatives since mid-2011, including email marketing, social media, SEO and, currently, a Marketo deployment. Rajesh is a diverse marketer, who has developed creative campaign ideas and provided experienced resources to execute on the different pieces that make for a successful marketing campaign. I rely on GrowthFusion to assist in developing a pipeline that impacts revenue growth for Calpont.”
Nick Ochoa
Vice President Marketing, Calpont
“I had the pleasure of working with Rajesh for close to a year. During that time, Rajesh did a great job in maturing our lead flow process and our online and social media presence. I would recommend Rajesh to any organization who is striving to improve their online marketing and lead generation.”
Michael Riley
Vice President, North America Field Operations, B|DNA Corporation
