AI technology has the potential to revolutionize the way that marketers approach their work, and organizations that successfully integrate AI technology into their existing marketing systems and processes are well-positioned to reap the rewards of this exciting technology. However, integrating AI technology into a complex…
Generative AI presents many interesting opportunities for Marketers. However, it is important to have a human in the loop to monitor and assess the following when using Generative AI tools: Relevance: Ensure that the AI generated content is relevant to the target audience and aligns…
In today’s fast-paced business world, companies are constantly looking for ways to streamline their processes and improve efficiency. This is particularly true in the fields of marketing and sales, where there are always new challenges to overcome and opportunities to seize. One key tool that…
A friend of mine has been asking me for quite a while to write a small post on best practices for building a website for a pre-revenue pre-seed/ seed stage start-up. This is by no means exhaustive but will help CEOs point their marketing team…
“Not implementing a Marketing Automation solution may be the ultimate career limiting move for today’s marketers. If you haven’t gotten started you’re already behind the 8 ball.” IDC Group Marketing automation has been a trending topic, for several years, because it allows companies to do…
Although not a new concept, account-based marketing (ABM) has been trending in the B2B marketing community due to the wide swath of available tools from industry leaders such as Infer, Engagio and Marketo that allow an increasing number of companies to engage in ABM. In…
Currently the VP of Global Lead Generation & Field Marketing at the social intelligence company NetBase Solutions, Inc., Gretchen Hoffman has held executive marketing positions at the Genesys Contact Center & Alcatel-Lucent Telecommunications, and at other companies during an eventful 25-year career. In addition to…
Currently the VP of Global Lead Generation & Field Marketing at the social intelligence company NetBase Solutions, Inc., Gretchen Hoffman has also held executive marketing positions at the Genesys Contact Center & Alcatel-Lucent Telecommunications, and at other companies during an eventful 25-year career. In addition…
Marketo’s release this month includes both new features and major capability upgrades to existing products. While some are relatively minor improvements, others are more significant. More Significant Changes Marketing Calendar The all new marketing calendar is finally here. Organize, view and plan all of your…
On July 1, 2014, Canada’s new anti-spam legislation, also known as CASL, went into effect with a bit of fanfare, and it has marketers concerned. Can legitimate businesses effectively continue email marketing campaigns targeted toward Canadian prospects and customers without being in violation and without…
Feel free to take flip through our newly updated White Paper on "Impacting the Buying Process via Effective Lead Nurturing". Learn the importance of Lead Nurturing and how it can transform and accelerate your revenue.
“GrowthFusion has helped Calpont with multiple marketing initiatives since mid-2011, including email marketing, social media, SEO and, currently, a Marketo deployment. Rajesh is a diverse marketer, who has developed creative campaign ideas and provided experienced resources to execute on the different pieces that make for a successful marketing campaign. I rely on GrowthFusion to assist in developing a pipeline that impacts revenue growth for Calpont.”
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Vice President Marketing, Calpont
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Vice President, North America Field Operations, B|DNA Corporation
