All the creation and automation you put into your email communications is for naught if they don’t arrive in the inboxes of your recipients. Deliverability matters. Not only are stringent laws in place for the privacy of email recipients, but your messages are always in competition with thousands of other messages—DAILY. Do not take your [...]
Marketo has released three new features. One of them is the changes around their unsubscribe functionality which (See related post: Marketo and email deliverability). The other two features are: Custom List Logic This has been an ask from the Marketo community for a while now. This allows users to create more complicated AND and OR [...]
I just received email invites for the SF mobile meet-up and the Facebook tech talk. The RSVP policy for both had something that I have not seen before in such emails: Security is tight and if you are not on the RSVP list, you cannot get in. I have a feeling this heightened security is [...]
I got an email from Powerset that they are fully live. However, a visit to the site shows that the searches are restricted to Wikipedia only. That’s a complete let down!
