A recent IBM study revealed that two thirds of of 1700 CMOs surveyed think ROI will be the primary measure of their effectiveness by 2015, yet half of all CMOs feel ill prepared to provide solid numbers. It turns out it’s not just numbers that…
A study conducted by IBM recently revealed that the majority of CMOs not only share the same pain points in their organizations, but the numbers further indicate a unpreparedness to handle the shared challenges they face. The four biggest challenges cited? The rise of “big…
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