Adwords Editor

Uncategorized on December 2nd, 2006 No Comments

The Adwords editor is one of the most useful Ad applications that Google has come up with in recent days. From a search advertiser’s stand point, it gives a great deal of flexibility in making large scale changes relatively quickly. The tool is specially useful when dealing with complex accounts where keyword characteristics tend to [...]

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September 11th Gaffe

Uncategorized on September 27th, 2006 No Comments

Today is September 11th. Naturally, many ads in the Wall Street Journal are commemorating the Sept 11th 2001 aniversary. However, emirates airlines seem to have been caught off-gaurd. Look at the snapshot of page A3 from today’s WSJ. The Tiffany and Alger ads (right side column) both speak to the Sept 11th tragedy. The Emirates [...]

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