Marketing Automation

Without marketing automation, the process of sending marketing communications remains a time-consuming, manual process that is subject to human error. Using marketing automation, marketers can create very sophisticated, engaging campaigns, set to automatically respond to specific customer/prospect behaviors, lifecycle segments and more.

From campaign planning to execution to analysis, marketing automation optimizes the entire marketing process. Marketing automation tools, like that which GrowthFusion can put to work for you, allows you to build and test emails, as well as microsites, surveys and more. These communications can be highly personalized for better engagement, as well as designed to respond to the contact in a specific way based on website visitors’ actions.

  • Execute: Send thousands of automated mailings via coordinated multitrack drip-marketing email campaigns. This allows you to reap the benefits of reaching large numbers of people with engaging, relevant one-to-one messaging.
  • Manage: Marketers use automation to apply lead scoring, monitor leads through the sales cycle and tweak campaigns to keep leads flowing. You can communicate with sales through integration with CRM applications and juggle multichannel campaigns to ensure you’re connecting with customers as effectively as possible.
  • Measure:

We are experts in Marketing Automation, from strategy to execution. Clients collaborate with us to create, execute, manage and measure both close ended projects as well as on a managed services basis so that they are free to focus on other aspects of the demand gen equation.

Here are some of the things we can execute for you in this arena:

Lead Nurturing Campaigns

Build Behavioral and Demographic Lead Scoring

Define buyer roles and personas

Full scale automation platform Implementation

Lead Source tracking and reporting

Synching with CRM systems

Segmentation and A/B, Multivariate Testing

Marketo Sales Insight

Marketo Revenue Cycle Analytics

Create landing page and email templates

Detailed Reporting

Real-time sales alerts

Develop and implement a content marketing plan

Design, build, and manage your demand generation campaigns