Social
Before Google, the foremost method for prospects to engage with businesses was one-on-one with a salesperson. These days, prospects want to engage with businesses on a much higher plane first. After investigating your company and reviewing your content offers, businesses that you strike a chord with will then decide whether they will delve deeper into forming a partnership with you.
These days, leveraging social media to strike a chord with B2B marketers is not only a fast-growing trend, it is an absolute necessity.
Forrester Research predicts that B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Businesses, like consumers, want to be wooed, impressed, sought after, nurtured. growthfusion is experienced in helping B2B companies develop and implement a social media strategy that not only presents valuable thought leadership to prospects, but results in strong engagement that can generate leads.