Growth Fusion

Here are 4 steps to get started with a nurturing campaign:

• Start with two or three touches, each making a single offer of a piece of content.
• Then add additional touches to each offer. For example, you can add a link to your blog in an email delivering a whitepaper.
• As a third step, add additional touches that will engage prospects. For example, after receiving a best practices handbook and a whitepaper, prospects can receive a case study that speaks to the company’s value proposition.
• At that point, start thinking about segmenting your prospect database by industry, geography, customers, non-customers etc.

See Related: 8 Questions You Should Ask Yourself About your Demand Gen Strategy