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ABM: Turning Your Sales and Marketing Teams into Superheroes


ABM: Turning Your Sales and Marketing Teams into Superheroes

Although not a new concept, account-based marketing (ABM) has been trending in the B2B marketing community due to the wide swath of available tools from industry leaders such as Infer, Engagio and Marketo that allow an increasing number of companies to engage in ABM. In…

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Interview with Marketing Leader Gretchen Hoffman, Part 2


Interview with Marketing Leader Gretchen Hoffman, Part 2

Currently the VP of Global Lead Generation & Field Marketing at the social intelligence company NetBase Solutions, Inc., Gretchen Hoffman has held executive marketing positions at the Genesys Contact Center & Alcatel-Lucent Telecommunications, and at other companies during an eventful 25-year career. In addition to…

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Interview with Marketing Leader Gretchen Hoffman, Part 1


Interview with Marketing Leader Gretchen Hoffman, Part 1

Currently the VP of Global Lead Generation & Field Marketing at the social intelligence company NetBase Solutions, Inc., Gretchen Hoffman has also held executive marketing positions at the Genesys Contact Center & Alcatel-Lucent Telecommunications, and at other companies during an eventful 25-year career. In addition…

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Marketo Releases New Features


Marketo Releases New Features

Marketo’s release this month includes both new features and major capability upgrades to existing products. While some are relatively minor improvements, others are more significant. More Significant Changes Marketing Calendar The all new marketing calendar is finally here. Organize, view and plan all of your…

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Complying with CASL — 4 Steps to Take NOW


Complying with CASL — 4 Steps to Take NOW

On July 1, 2014, Canada’s new anti-spam legislation, also known as CASL, went into effect with a bit of fanfare, and it has marketers concerned. Can legitimate businesses effectively continue email marketing campaigns targeted toward Canadian prospects and customers without being in violation and without…

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Salesforce Acquisition: Marketo versus Pardot and Exact Target


Salesforce Acquisition: Marketo versus Pardot and Exact Target

As you must have heard by now, Salesforce has acquired ExactTarget for $2.5 Billion. Through this acquisition, Salesforce now has a full suite of offerings relevant for CMOs, especially for the SMB market. Buddy Media, Radian6, Social.com: Social Media Pardot: Marketing Automation Platform ExactTarget: Email marketing…

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How NOT to use Marketing Automation (and Pardot in particular)


How NOT to use Marketing Automation (and Pardot in particular)

I received a webinar invite in the morning from a company called Taptera that I have never heard of and have not interacted with. I am not a big fan of cold emails, but the email layout looked decent which prompted me to click through…

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Seven Marketing Automation ‘Best Practices’ for Webinars


Seven Marketing Automation ‘Best Practices’ for Webinars

Webinars are a top notch lead generation tool. Whether you’re sending invitations to an internal list, or outsourcing to an external vendor, there are important steps that should be followed to ensure that you’re not only bringing in a healthy number of registrants, but also…

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Seven Best Practices for Thank You Pages


Seven Best Practices for Thank You Pages

What do you do after your prospect has gone through the Call To Action (CTA) and arrived at the thank you Page? As a marketer, it a job well done, but there is more juice one can extract out of the prospect interaction at this  juncture….

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Email Aesthetics


Email Aesthetics

Here are couple of emails that have resonated with me lately. The first one is from Marketo and the second one is from Domo: Traditionally, Marketo branding has been colorful with a somewhat cluttered look. Their emails tend to reflect that as well, with lots…

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