The Adwords editor is one of the most useful Ad applications that Google has come up with in recent days. From a search advertiser’s stand point, it gives a great deal of flexibility in making large scale changes relatively quickly. The tool is specially useful when dealing with complex accounts where keyword characteristics tend to [...]
Bitorrent has managed to raise quite a tidy sum of money for funding their growth. One of the biggest challenges they face is to have anti piracy controls in place. Their VP of business development definitely seems to be spending a fair bit of time in Hollywood trying to make sure that they are in [...]
Google is taking over your desktop. Probably not surprising, given the fact that it appears to be part of their strategy for couple of years now. Increasingly, Google is rolling out services that require a single Google log in and password. Take orkut for example.http://www.orkut.com/ Orkut has gained wide popularity among users in Brazil and [...]
Its official. Google has acquired Youtube in a $1.65 billion stock-for-stock deal. The company had a analyst call today at 1.30pm PST. The webcast is available at http://investor.google.com/webcast.html It will be interesting to watch how Google Video and YouTube will be integrated. This acquisition also means that Google will possibly increase its emphasis on Video [...]
Ingenio signed a deal with MSN yesterday to place pay-per-call ads on MSN search service for mobile devices. Ingenio’s service enables advertisers to set-up pay-per-call ads. A pay-per-call ad is one where the user is connected to the call center rep when he clicks on the ad.With this deal, Ingenio seems to be strengthening its [...]
With the impending $1.6 billion acquisition of YouTube, Google is set to become the biggest behemoth in the online video space. TechCrunch and NY Times has reported that the deal may be announced tonite. Google video now has a 10% share while YouTube has a 46% share. If the deal goes through, Google will have [...]
I am very excited about the Internet TV Boom that is on the horizon. And the opportunities that it will bring. Verizon is leading the race to have a extensive fiber-optic network and replace copper wires with Optic fibers, especially for the “last mile” i.e. the edge of the network leading into people’s homes. Verizon [...]
remember taking all those pictures on your digital camera during your holiday? and coming back home to download them on your computer before sending it to family and friends? Nikon is making it easier. I mentioned about T-mobile launching cellphones that can roam into wireless networks at home or other hotspots. Now Nikon has released [...]
Walmart is promoting a low-premium, high-deductible plan for new incoming employees. Premium can be as low as $11 a month with a relatively high deductible of $1000. Roughly 46% of Walmart’s 1.3 million store-level workers are enrolled in its health care plans. This new plan is not helping Walmart’s image. Critics like wakeupwalmart contend that [...]
Retailers already use bar-code data to understand consumer behavior and to create and segment customer profiles using purchase data. This data tells the retailer how often you visit, whether you visit the same store or different ones in the chain and ties individual users to their purchases during each visit.Now retailers are going a step [...]
